🎨 Meet the Artist: Cass Danson
To say we’re obsessed with Cass’s work would be an understatement. Her bold use of colour, playful contrast, and wildly creative eye has us completely hooked. Everything she touches turns to joy, pattern, and pure visual magic.
We were lucky enough to chat with Cass about our collaboration — and let’s just say it left us wanting to add even more colour to our wardrobes (and our lives), and officially break up with beige.
Cass brought her signature style to this collaboration in the most spectacular way, and we couldn’t wait to sit down and ask her a few quick questions...
💬 Q&A with Cass Danson
1. Your work is full of bold colour and playful energy. What inspires your creative style?
Cass: I love anything that feels fun, a bit quirky, and full of personality. Colour’s always been my happy place. it’s such a powerful way to express joy. I pull inspo from everyday things too, like kids' drawings, retro cartoons, and all the weird and wonderful stuff I see around me.
2. There’s something beautifully nostalgic about your work—it really takes us somewhere. Is that feeling something you try to create on purpose?
Cass: Definitely. I’m super drawn to that feeling of childhood, when everything felt a bit magical and full of possibility. I love tapping into that sense of nostalgia, whether it’s through colour, pattern, or just the general vibe. It’s like creating a little time machine that takes people back to a carefree moment.
3. On a scale of 1 to ‘screaming,’ how excited were you when this collab came to life?
Cass: Oh, absolutely screaming. Like, wiggle dance around the kitchen type of excited. It’s such a cool feeling getting to collaborate with a brand I love and wear on the regular! I couldn’t stop smiling.
4. Which particular piece in the collection feels most you, and why?
Cass: I’m going to be cheeky and choose a few! I think the dresses feel most me. Im such a dress girl and the fit and designs of the dresses in our collection are so cutesy and fun! I just know I’ll be living in them all year round.
5. How do you hope people feel when they wear this collection?
Cass: I want people to feel joyful, confident, and maybe a little bit mischievous-like they’re not taking life too seriously. Just pure feel-good energy.