We have a love affair with natural fibres, and it isn't some summer fling. The romance between Jericho Road Clothing and natural fibres started a long time ago — first with long glances and double-takes at their cool vibes. Any fabric that can breathe, absorb moisture, feel incredible against your skin AND hold up in Australia's temperatures is worthy of our undying attention.

Then the love-stakes were raised when we realised they're biodegradable and have a significantly lower environmental impact than synthetic alternatives. We're hooked — and judging by your enthusiasm for our pieces, you are too.

We aim to make a big impact on people's lives through our clothing, with the smallest ecological footprint possible. Alongside partnering with ethical manufacturers and producing clothing from natural fibres, we've worked hard to drastically reduce plastic across our entire warehouse and packing process.

Every parcel we send out is something we'd be proud to take home to meet the parents. Our packaging is supplied by Noissue — a sustainable packaging company that is FSC certified, uses soy-based inks, acid-free paper and is a proud member of the Eco-Packaging Alliance, actively contributing to global reforestation. Our tissue paper, stickers and outer parcel are all either recycled, recyclable or 100% compostable. Single use plastic bags? Not here.

We're always looking at each step of our business and asking — can we do better? The answer is usually yes, and we love that challenge.

We are big fans of giving clothes a second, third — honestly, as many lives as possible. Not only does it reduce the chance of any piece being forgotten in the back of a wardrobe (we've all been there), it gives our customers a chance to find a beloved JRC piece they thought they'd missed out on.

Enter JRC Revolve — our secondhand community where you can buy and sell pre-loved JRC pieces. Simply use the hashtag #jrcrevolve on Instagram to list pieces you're looking to sell, or browse to track down something special. It's a small but mighty community and we'd love to see it grow.

We're also having some exciting conversations about how to make this even easier for you in the future — watch this space. 👀

The best businesses foster a community that is local, inclusive, creative and fun — and that's exactly what we've tried to build at JRC. If we had a dollar for every talented person we've met through this little brand, we'd be giving Richie Rich a run for his money.

We've had the great fortune of not only meeting but working with some of the loveliest and most talented local artists, graphic designers, stylists, hair and makeup artists, photographers, writers and market stall holders in the business. Our artist collaborations are one of our absolute favourite parts of this gig — working closely with emerging creatives to showcase their art on our pieces is such a rewarding process and something we never take for granted.

As creatives, we are stronger together. Every gesture counts for small businesses, which is why we love collaborating with like-minded people who are busy making something special. If that's you — please say hi! Or if you're shy, you can always slide into our DMs. 🎨

A CAUSE CLOSE TO OUR HEARTS

Since our very first donation, the Royal Flying Doctor Service has held a special place in the JRC family. The work they do — providing emergency and primary healthcare to Australians in some of the most remote corners of our country — is nothing short of extraordinary.

To date, Jericho Road Clothing and our incredible community have donated over $60,000 to the Royal Flying Doctor Service. And we're not stopping there — we have plans to donate a further $20,000 this year.

None of this would be possible without you. Every purchase, every share, every order placed by our community has contributed to keeping this vital service flying. From the bottom of our hearts — thank you. 💛

Over the years we've also proudly supported:

• One Tree Planted — in 2020, we donated one tree for every online order received, planting 3,970 trees across Australia thanks to you. While this program has since wrapped up, the trees are still growing — and so are we.
• Port Macquarie Koala Hospital — $6,000 donated to support koala recovery following the devastating 2020 bushfires
• WIRES Wildlife Rescue — $12,518.50 donated to support Australian wildlife
• Sisters Inside — $500 donated to support women in the criminal justice system
• Dangerous Females — supporting victims of domestic violence and sexual assault

As a small business, we are incredibly proud of what we've achieved together. Giving back will always be part of who we are — the causes may evolve, but the commitment never will.

Thank you for shopping small and making all of this possible. 💛